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Now I do know that one of the 1911 boards (I only post on 1 of them) probably averages 1 Detonics post every other week. So I'm not sure what the real attraction to posting there is either.
On the other hand the Detonics collectors group gets many posts per day and they do post there, so I think they probably have covered the most popular (or should I say ONLY popular) Detonics website pretty well.
I do believe, that at some point when they are ready to start shipping new production guns (which I understand they are not yet ready to do) then they should probably join the major 1911 boards and try to get their name out for more than the classic pistols. I would seriously doubt they'd be contacting dealers at all, being a small company I'd bet they use a distributor or two, and probably also ship to dealers who contact them.